Each

Ambition for the future

Each wanted a brand and digital presence that matched its true scale and values. With more than 120 services across Australia, the organisation needed a way to unify how it defined itself – for staff who represent the brand every day and for customers seeking support.

Partnership from the start

Twofold partnered from the very beginning. We recommended tackling brand and website together as one program and developed the business case that secured Board endorsement. It was an ambitious undertaking that cut duplication, kept momentum and created a powerful launch moment.

We ran the RFP process to help Each select specialist research, brand and digital partners. We then embedded as project managers to coordinate all elements. Our role was to ensure strong governance, keep the work moving, manage time and budget, and make sure every detail landed right through to launch.

Building on evidence

A dedicated research phase gave Each solid insight to guide decisions, with more than 1500 customers, staff and community members participating through surveys, workshops and interviews. The research revealed a distinct opportunity: shift from being seen as a community health provider to being recognised as a person-centred care specialist. It also showed how presenting services more clearly would help both customers and staff.

Translating strategy into identity

With the evidence in hand, the next challenge was developing a clear brand strategy, narrative and visual identity that staff and customers could believe in. Twofold guided this phase closely, keeping every decision anchored to the research and purpose.

We facilitated workshops with clinicians, staff and consumers to test directions and ground creative work in lived experience. We led the governance process, working through the Executive, Board and a project advisory group to keep momentum and alignment. We ensured the new brand was inclusive and accessible, overseeing bespoke First Nations artwork to complement the new identity, ensuring cultural integrity and connection.

Twofold played a hands-on role in all stages of brand development, providing feedback and quality assurance. We worked with the agency and project sponsor to balance ambition with pragmatism, and to keep the program on time and on budget.

We rounded out the brand work with practical delivery. Over three months, we coordinated a full organisational rebrand – from health information to buildings, vehicles, uniforms and digital systems.

Making connections

The new brand informed all aspects of the website redevelopment. Working closely with the digital agency, we steered every step, from CMS selection and wireframe approvals to UX testing and content development.

As work progressed, we saw the chance to fix a long-standing frustration. Each’s 120+ services were described differently across systems. Information was often inconsistent or outdated. We worked with the data team to create a central service catalogue. Service owners could now update information once and publish it directly to the website. At the same time, we translated the brand strategy into practical voice and tone and applied it across hundreds of pages of content – setting a new standard that could be rolled out across all channels and customer touchpoints.

Delivery and results

In just 12 months, Each launched a refreshed brand and a modern, accessible website. The brand now gives staff a clear strategy, a strong employee value proposition and an identity they are proud to represent. The new tone of voice and photography bring to life the personalised care approach that defines Each.

The website is intuitive and accessible, built on a flexible headless platform. Plain language content makes it easy for people to act, recruitment is integrated and a central service catalogue keeps information accurate and current.

Impact already visible

The impact is already clear. Staff and customers recognise a brand that feels true to who they are. Service access is simpler and more inclusive. Information is centralised, cutting duplication and saving time. Recruitment is stronger with a seamless digital experience. The change was visible from day one, with the new brand rolled out across priority channels and locations nationwide. Each now has the tools and confidence to advocate, grow and innovate for the future.

‍Explore the Each brand and website

‍