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A 30-year infrastructure strategy only works if people can see themselves in it. Twofold helped Infrastructure Victoria turn a complex draft into a clear and accessible engagement journey – encouraging quality submissions that shaped recommendations about Victoria's infrastructure future.
Enabling participation in Victoria’s 30-year infrastructure strategy
Planning Victoria’s infrastructure for the next 30 years requires more than expert advice – it needs community voices to shape what matters. Infrastructure Victoria’s draft strategy was evidence-based and accessibly written, with 43 recommendations and 7 future options. But ensuring meaningful engagement required more than sharing the draft strategy. Twofold designed a digital experience that helped people navigate what mattered to them and contribute informed feedback.
From strategy to engagement
The draft strategy was thorough and clear but not structured for public consultation. To enable meaningful involvement, we reframed the narrative and organised content by topic and region, positioning each recommendation as a response to specific challenges. This gave people clear pathways to explore and the context to engage with confidence.
We then built a platform that guided people from curiosity to contribution. Visitors could focus on what mattered to them, see the evidence behind each recommendation and feel confident their input would strengthen the final strategy. The structured submission process prompted detailed responses, drawing out real examples and local context that enriched Infrastructure Victoria’s evidence base.
Partnership in action
We worked as an extension of Infrastructure Victoria’s communication and engagement team, meeting weekly and drawing on our understanding of their goals and audience from previous projects. While they focused on media coverage, stakeholder meetings and face-to-face engagement, we handled the digital backbone, ensuring all channels aligned and supported the overall consultation strategy.
Alongside the engagement platform, we developed a social media approach that built and maintained momentum over the eight-week consultation period. Consistent posting and clear calls to action sustained engagement throughout the consultation, explaining key themes and inviting people to participate.
This approach delivered Infrastructure Victoria’s highest social visibility and interaction levels of the year. In March alone, LinkedIn posts generated more than 20,000 impressions, 12,000 unique views and over 2,100 interactions – a clear spike that aligned directly with the consultation launch. Instagram followed the same pattern, recording the strongest month with 847 impressions and 78 interactions. The campaign drove a strong spike in March and maintained solid engagement through April.
Results that matter
The engagement delivered both reach and quality. More than 10,000 people visited the platform, with 22% participating in the consultation – a conversion rate that showed genuine engagement rather than passive browsing. Infrastructure Victoria received 323 submissions, a 60% increase on previous consultations, with more detailed, evidence-based input than previous consultations.
The structured submission process helped participants provide clear examples and evidence that strengthened the final strategy.
By creating the digital foundation for consultation, Twofold enabled Infrastructure Victoria to focus on high-value stakeholder engagement while ensuring all channels worked together.
